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May 14, 2023Toyota Showcases Adventure And Innovation At SEMA 2024 - DriveSpark News
ToyotaisshowcasingitsdiverserangeofvehiclesattheSpecialtyEquipmentMarketAssociation(SEMA)Show2024.Theexhibit,locatedintheCentralHalloftheLasVegasConventionCenter,featuresavarietyofmodelsenhancedwithlifestylefeaturesfromToyota'sAssociatedAccessoryProducts(AAP)portfolio.MikeTripp,groupvicepresidentofToyotaDivisionMarketing,stated,"Wearepassionateaboutassemblingvehiclesthatfuelandsupportthelifestyleinterestsofourcustomers."
ThedisplayisorganisedintodifferentsectionsthathighlightToyota'sversatilityinoff-roading,overlanding,camping,tailgating,performance,andtrackexperiences.EachareashowcasesToyota'scapabilitiesthroughuniquevehiclebuildsandnewaccessorydisplays.Anotableentryinthisyear'sSEMANewProductShowcaseistheTRDForgedBilletUpperControlArmKitforspecificToyotamodels.
ToyotahasintroducedseveralconceptvehiclesatSEMA2024.The4RunnerTRDSurfConceptpayshomagetoSouthernCalifornia’ssurfculturewithitsstylishdesignandremovabletop.TheCALTYLandCruiserROXmergesheritagewithmoderndesignforopen-airadventures.TheGR86RallyLegacyConceptcombinesnostalgiawithperformancebyblendingGR86bodyworkwithaGRCorollapowertrain.
TheUltimateTailgateTundratransformsintoanentertainmenthubwithfivelargeTVscreensandaspaciouscanopy.InspiredbytheDakarRally,theRAV-XConceptisdesignedforoff-roadenthusiasts.TheSuprabirdTributehonoursNASCARlegendRichardPettywithacustombodykitandPettyBluelivery.
The#84TacomaTRDProRunnerRaceConceptwasdevelopedincollaborationwithJimmieJohnsontocelebrateTacoma’sBajaracinglegacy.Itfeaturesdesert-conqueringraceelementswrappedinaruggedexterior.TheClassicAdventureCruisershowcasesToyota’sengineeringexcellencewithafullliftandiconicwheels.
Anotherstandoutisthe’94ToyotaDriftTruck,whichcombinesAmericanminitruckculturewithJapan’sdriftsceneinavibranthotpinkdesign.ModellistaOverlandVisionConceptenhancestheLandCruiserwithsophisticatedstylingthatblendsfunctionandformseamlessly.
Toyota'sGenuineAccessoriesareengineeredtoenhanceperformanceandstyleforeachmodel.ThecompanyisexpandingitsAAPportfoliowithapprovedpartnerproductsthatadornmanyvehiclesondisplayatSEMA2024.TheseaccessoriesreflectToyota'scommitmenttoperformanceandlifestyleadventure.
TheTRDForgedBilletUpperControlArmKitoffersenhancedstrengthanddurabilityforselectmodels.Madefromforgedaluminum,itfeaturesaracing-inspireddesignwithTRDredanodizingandreplacesfactorycomponentsusingexistingballjointsandbushings.
ToyotahasbeenpartoftheU.S.culturallandscapeforover65years,focusingonsustainablemobilitythroughitsbrandsanddealerships.Employingover49,000peopleintheU.S.,Toyotahasproducedmorethan34millionvehiclesacrossninemanufacturingplants.By2025,itsNorthCarolinaplantwillbeginproducingautomotivebatteriesforelectrifiedvehicles.
Toyotaleadsinelectrifiedvehicleoptionsglobally,offering30differentmodelscurrentlyavailableonroadsworldwide.ThroughinitiativeslikeDrivingPossibilities,thecompanysupportseducationalprogramsinunderservedcommunitiesnearitsU.S.sites.
Irwin Mills