Toyota Showcases Adventure And Innovation At SEMA 2024 - DriveSpark News

Nov 06, 2024

ToyotaisshowcasingitsdiverserangeofvehiclesattheSpecialtyEquipmentMarketAssociation(SEMA)Show2024.Theexhibit,locatedintheCentralHalloftheLasVegasConventionCenter,featuresavarietyofmodelsenhancedwithlifestylefeaturesfromToyota'sAssociatedAccessoryProducts(AAP)portfolio.MikeTripp,groupvicepresidentofToyotaDivisionMarketing,stated,"Wearepassionateaboutassemblingvehiclesthatfuelandsupportthelifestyleinterestsofourcustomers."

ThedisplayisorganisedintodifferentsectionsthathighlightToyota'sversatilityinoff-roading,overlanding,camping,tailgating,performance,andtrackexperiences.EachareashowcasesToyota'scapabilitiesthroughuniquevehiclebuildsandnewaccessorydisplays.Anotableentryinthisyear'sSEMANewProductShowcaseistheTRDForgedBilletUpperControlArmKitforspecificToyotamodels.

ToyotahasintroducedseveralconceptvehiclesatSEMA2024.The4RunnerTRDSurfConceptpayshomagetoSouthernCalifornia’ssurfculturewithitsstylishdesignandremovabletop.TheCALTYLandCruiserROXmergesheritagewithmoderndesignforopen-airadventures.TheGR86RallyLegacyConceptcombinesnostalgiawithperformancebyblendingGR86bodyworkwithaGRCorollapowertrain.

TheUltimateTailgateTundratransformsintoanentertainmenthubwithfivelargeTVscreensandaspaciouscanopy.InspiredbytheDakarRally,theRAV-XConceptisdesignedforoff-roadenthusiasts.TheSuprabirdTributehonoursNASCARlegendRichardPettywithacustombodykitandPettyBluelivery.

The#84TacomaTRDProRunnerRaceConceptwasdevelopedincollaborationwithJimmieJohnsontocelebrateTacoma’sBajaracinglegacy.Itfeaturesdesert-conqueringraceelementswrappedinaruggedexterior.TheClassicAdventureCruisershowcasesToyota’sengineeringexcellencewithafullliftandiconicwheels.

Anotherstandoutisthe’94ToyotaDriftTruck,whichcombinesAmericanminitruckculturewithJapan’sdriftsceneinavibranthotpinkdesign.ModellistaOverlandVisionConceptenhancestheLandCruiserwithsophisticatedstylingthatblendsfunctionandformseamlessly.

Toyota'sGenuineAccessoriesareengineeredtoenhanceperformanceandstyleforeachmodel.ThecompanyisexpandingitsAAPportfoliowithapprovedpartnerproductsthatadornmanyvehiclesondisplayatSEMA2024.TheseaccessoriesreflectToyota'scommitmenttoperformanceandlifestyleadventure.

TheTRDForgedBilletUpperControlArmKitoffersenhancedstrengthanddurabilityforselectmodels.Madefromforgedaluminum,itfeaturesaracing-inspireddesignwithTRDredanodizingandreplacesfactorycomponentsusingexistingballjointsandbushings.

ToyotahasbeenpartoftheU.S.culturallandscapeforover65years,focusingonsustainablemobilitythroughitsbrandsanddealerships.Employingover49,000peopleintheU.S.,Toyotahasproducedmorethan34millionvehiclesacrossninemanufacturingplants.By2025,itsNorthCarolinaplantwillbeginproducingautomotivebatteriesforelectrifiedvehicles.

Toyotaleadsinelectrifiedvehicleoptionsglobally,offering30differentmodelscurrentlyavailableonroadsworldwide.ThroughinitiativeslikeDrivingPossibilities,thecompanysupportseducationalprogramsinunderservedcommunitiesnearitsU.S.sites.